Open AccessDesign in the urban context: interferences and policies in the process of place branding
Author(s) -
Daniel Sousa Noble Teixeira,
Fátima Aparecida dos Santos
Publication year - 2021
Publication title -
e-revista logo
Language(s) - English
Resource type - Journals
ISSN - 2238-2542
DOI - 10.26771/e-revista.logo/2021.2.05
Subject(s) - urbanity , structuring , context (archaeology) , object (grammar) , perception , sociology , creativity , action (physics) , space (punctuation) , politics , subject (documents) , public relations , business , aesthetics , marketing , epistemology , political science , engineering , computer science , civil engineering , geography , law , philosophy , physics , archaeology , quantum mechanics , artificial intelligence , library science , operating system
This article aims to discuss the singular exercise of political structuring that understands as an assumption inherent to the planning and systemic intention of design applied to the social context. The creativity inserted in the industrial and economic scenarios must be understood in the relationship between the production of knowledge and the perception of the subject. To this end, it is seen that contemporary design in the context of urbanity seeks a space of action in view of the desire for singularity. In this sense, it focuses on managing the brand of places in its strength as an object regarding marketing actions applied to local development. The focus of the text is to think that policies aimed at this practice must find encouragement and visibility by the most sensitive sections of the population, which can contribute to the construction of new modes of production closer to local culture and endemic behavior, plausible and compatible with City.