Open AccessGestão de marca: a qualidade percebida nas embalagens dos produtos
Author(s) -
Amanda Machado,
Helder Antonio Teixeira Gomes Cardoso,
Richard Perassi Luiz de Sousa
Publication year - 2011
Publication title -
e-revista logo
Language(s) - Portuguese
Resource type - Journals
ISSN - 2238-2542
DOI - 10.26771/e-revista.logo/2011.1.06
Subject(s) - brand experience , humanities , sociology , business , art , marketing , new product development , product management