Open AccessELECTRONIC WORD OF MOUTH DAN PERCEIVED RISK : ANTECEDENT KEPUTUSAN PEMBELIAN
Author(s) -
Intan Widhi Widhi Hapsari,
Diesyana Ajeng Pramesti,
Nur Hidayah
Publication year - 2022
Publication title -
house of management and business journal
Language(s) - English
Resource type - Journals
ISSN - 2829-7997
DOI - 10.26753/hombis.v1i1.763
Subject(s) - nonprobability sampling , purchasing , sample (material) , word of mouth , advertising , psychology , antecedent (behavioral psychology) , risk perception , marketing , business , social psychology , medicine , perception , environmental health , population , chemistry , chromatography , neuroscience