Open AccessNigerian Rural Communities and Media Marginalization on COVID-19: Perspectives on Participatory Video
Author(s) -
Osakue Stevenson Omoera,
Casmir E Onyemuchara,
Charles Okwuowulu
Publication year - 2020
Publication title -
the journal of society and media/the journal of society and media
Language(s) - English
Resource type - Journals
eISSN - 2721-0383
pISSN - 2580-1341
DOI - 10.26740/jsm.v4n2.p385-405
Subject(s) - grassroots , population , focus group , citizen journalism , geography , political science , indigenous , economic growth , sociology , socioeconomics , demography , politics , anthropology , law , economics , ecology , biology
This article examined the impact of participatory video (PV) technique in (re)educating rural dwellers on Corona virus (COVID-19) at Iva-Valley Forestry Hill Camp 1, Southeast Nigeria, with a view to generating data that could be tested or extrapolated elsewhere. It used historical-analytic, key informant interview (KII) and direct observation methods to argue that the COVID-19 pandemic/period has exposed weaknesses immanent in human institutions globally. One of such exposed interstitial gaps is the seeming weak media-link in the rural areas. This situation results from lack of electricity, non-access to reliable locally-generated news by resident community members and the lack of know-how to use mobile phones to generate media contents. Rural dwellers constitute 49.66 percent of the total Nigerian population (National Population Commission [NPC], 2018), yet media focus in Nigeria is mostly urban-driven. Having interacted and co-created a video script in Igbo with the community members through PV to determine the level of (mis)information that has permeated the community and (re)educated the rural dwellers on Corona virus and strategies to prevent its spread, the study canvassed the use of indigenous languages, diversification of media and PV techniques in the dissemination of credible information on COVID-19 in Nigeria, particularly at the grassroots