Open AccessAnalisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah BMT UGT Sidogiri Cabang Bangkalan
Author(s) -
Khoirun Nisa
Publication year - 2020
Publication title -
jurnal ekonomika dan bisnis islam
Language(s) - English
Resource type - Journals
ISSN - 2686-620X
DOI - 10.26740/jekobi.v3n3.p180-187
Subject(s) - customer satisfaction , service quality , test (biology) , regression analysis , quality (philosophy) , sample (material) , psychology , business administration , simple linear regression , service (business) , linear regression , business , variables , value (mathematics) , statistics , marketing , mathematics , chemistry , physics , paleontology , chromatography , quantum mechanics , biology
This study ams to see how the effect of service quality on customer satisfaction, a case study in the district of bangkalan.This quantitative research used a sample of 64 customer of BMT Sidogiri in Bangkalan Regency branch. To obtain the data, the researcher used a closed-ended questionnaire. The analysis data used simple linear regression analyzed test and partial test. This study found the results of the t-test were at a significant value with a magnitude of 0.00 so that it was greater than 0.05 which meant that the variable quality of service had a significant influence and a good direction on customer satisfaction. While the results of the determinant coefficient test (R2) were at the value of 0.145 which meant that service quality variables had an effect of 14.5 percent on customer satisfaction. The result of this study indicate that service quality has a very positive and significant effect on customer satisfaction.