Open AccessPengaruh Persepsi Kemudahan dan Persepsi Manfaat Terhadap Niat Beli Ulang Secara Online dengan Kepuasan sebagai Variabel Intervening
Author(s) -
Khoirul Basyar,
Sanaji Sanaji
Publication year - 2018
Publication title -
bisma (bisnis dan manajemen)/bisma (bisnis dan manajemen)
Language(s) - English
Resource type - Journals
eISSN - 2549-7790
pISSN - 1979-7192
DOI - 10.26740/bisma.v8n2.p204-217
Subject(s) - psychology , path analysis (statistics) , intervening variable , usability , social psychology , applied psychology , business administration , business , computer science , statistics , mathematics , sociology , demography , population , human–computer interaction
The purpose of this study to analyze the effect of perceived ease of use and perceived usefulness on online repurchase intention that mediating of satisfaction variable. Samples taken as many as 210 peoples. Measuring instruments used are questionnaire data analysis using path analysis.The results showed that the perceived ease of use dan perceived usefulness having a positive and significant influence towards satisfaction. Perceived ease of use dan perceived usefulness having a positive and significant effect against online repurchase intention . The satisfaction of having a positive and significant effect against online repurchase intention.