Open AccessStrategy Map dan Rancangan Balanced Scorecard PT. DPI
Author(s) -
A Fakhri Arifyanto
Publication year - 2018
Publication title -
bisma (bisnis dan manajemen)/bisma (bisnis dan manajemen)
Language(s) - English
Resource type - Journals
eISSN - 2549-7790
pISSN - 1979-7192
DOI - 10.26740/bisma.v7n2.p117-124
Subject(s) - balanced scorecard , strategy map , process management , business , strategic management , customer satisfaction , operations management , computer science , marketing , engineering
This research aims to compile and designing Strategy Map and Balanced Scorecard on PT. DPI in order to achieve the objective of becoming an international organization or world class company. According to David P. Norton which had been quoted by Mathews (2007), Balanced Scorecard is precise methodologies to develop measurement which is capable to describe the organization’s strategy. Development of Strategy Map is the key to design effective Balanced Scorecard. The analysis result stated that the Strategy Map of PT. DPI could be compiled by virtue of the strategic issues in the corporate level, meanwhile for the Balanced Scorecard design consists of four perspectives in which financial perspective to improve the ROI of strategic objective by increasing revenue from existing product and new product. Customer perspective, with the strategic objective of customer satisfaction, increased market share by retaining existing customers and add new customers. Internal Business Process Perspective, with a strategic objective of developing superior products, innovative and sophisticated, improved customer relationship management. Learning and Growth Perspective, with strategic objectives to improve the quality, professionalism of human resources DPI, to develop a conducive climate in DPI (improve DPI climate).