Open AccessPengaruh Country Of Origin dan Persepsi Kualitas terhadap Persepsi Nilai pada Produk Telepon Seluler
Author(s) -
Eko Aditia Sri Utomo,
Sanaji Sanaji
Publication year - 2018
Publication title -
bisma (bisnis dan manajemen)/bisma (bisnis dan manajemen)
Language(s) - English
Resource type - Journals
eISSN - 2549-7790
pISSN - 1979-7192
DOI - 10.26740/bisma.v6n2.p114-121
Subject(s) - value (mathematics) , perceived quality , country of origin , quality (philosophy) , advertising , research object , psychology , business , marketing , business administration , mathematics , statistics , physics , brand awareness , quantum mechanics
The this study aimed to examine the effect Country ofOrigin to perceived quality and perceived value. The object is phone customers who visited in World Trade Center (WTC) Surabaya. The sample is 287 respondens. Country of origin has ten indikator s in this research, perceived qualityhas six indikator s in this research, and perceived value has three indikator s. Hypothesis testing is done by path analyze. Research is showed that country of origin effect the perceived quality, perceived quality effect the perceived value, and country of origin do not effect perceived value. This conclution, country of origin indirectly effect the perceived value.