Open AccessPersepsi Nasabah Tentang Ketanggapan, Keramahan, Kehandalan, Komunikasi, dan Mengerti Nasabah terhadap Pelayanan Bagian Prioritas PT. Bank Central Asia Surabaya
Author(s) -
Arasy Alimudin,
I Putu Artaya
Publication year - 2018
Publication title -
bisma (bisnis dan manajemen)/bisma (bisnis dan manajemen)
Language(s) - English
Resource type - Journals
eISSN - 2549-7790
pISSN - 1979-7192
DOI - 10.26740/bisma.v1n2.p119-130
Subject(s) - customer satisfaction , business , hospitality , sample (material) , service quality , marketing , customer service , service (business) , central asia , advertising , business administration , geography , tourism , chemistry , archaeology , chromatography , international trade
Object of this research in one of famous bank in Surabaya which is PT Bank Central Asia, with qualitative research type, cause to know how customer bank perception about service that Bank Central Asia give to customer which is service a main point of customer satisfaction. Perception that tray to measurement using qualitative approach’s: responsiveness, communication, durability, hospitality, and understanding customer has satisfaction ones each other during servicing customer. All populations are 1030 customer, take a sample 40 customer which is customer who has deposit 500million rupias