Open AccessDirect-to-consumer advertising for pharmaceuticals in Jordan from a gender perspective
Author(s) -
Ibrahim Alabbadi,
Hadeel Ashour
Publication year - 2016
Publication title -
eastern mediterranean health journal/eastern mediterranean health journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.442
H-Index - 47
eISSN - 1687-1634
pISSN - 1020-3397
DOI - 10.26719/2016.22.6.383
Subject(s) - perspective (graphical) , advertising , direct to consumer advertising , business , traditional medicine , marketing , medicine , computer science , pharmacology , medical prescription , artificial intelligence