Open AccessSatisfied Customers are the Best Ads: Investigating some of the Antecedents and Consequences of Customer Satisfaction
Author(s) -
Tahir Mahmood,
Muhammad Ashraf Khan
Publication year - 2020
Publication title -
journal of business and social review in emerging economies
Language(s) - English
Resource type - Journals
eISSN - 2519-089X
pISSN - 2519-0326
DOI - 10.26710/jbsee.v6i3.1364
Subject(s) - customer satisfaction , marketing , customer retention , service quality , customer delight , loyalty business model , business , customer advocacy , context (archaeology) , customer equity , customer intelligence , advertising , service (business) , geography , archaeology
The study is a content analysis of Kashmir issue coverage by Indian and Pakistani press. The analysis is based on war and peace journalism categories designed by John Galtung. The study is comparison of Op-Ed of elite Indian and Pakistani press. It is an investigation of use of war and peace frame while covering the grave issue of Kashmir. As India has occupied the large are of Kashmir and has fought three wars over this issue, so this issue is the prime threat to the peace and stability in the region. Study found that press of both sides are using war frame while reporting the issue, hence being part of the problem not the part of solution. It was also found that Indian press is using more war frame on Kashmir issue than Pakistani press.