Open AccessMergers and Acquisitions Strategies in the Globalization of Luxury – Taking LVMH Group as a Case Study
Author(s) -
Guanjun Lu
Publication year - 2022
Publication title -
scientific and social research
Language(s) - English
Resource type - Journals
ISSN - 2661-4332
DOI - 10.26689/ssr.v4i3.3716
Subject(s) - mergers and acquisitions , globalization , business , group (periodic table) , luxury goods , marketing , economics , market economy , finance , chemistry , organic chemistry
Using a combination of quantitative and qualitative inquiry, the development of LVMH Group is taken as a case study to examine how the frequent mergers and acquisitions of luxury goods groups have had an impact on the globalization of their brands. Through this study, it is found that the number of brands owned by the group and the number of shops worldwide are strongly correlated. Therefore, it can be concluded that mergers and acquisitions have had a significant impact on the globalization of their brands.