Open AccessResearch on the Extreme Behaviors of Fans Participating in Star-Chasing in the Era of Social Media
Author(s) -
Yijun Liu
Publication year - 2022
Publication title -
scientific and social research
Language(s) - English
Resource type - Journals
ISSN - 2661-4332
DOI - 10.26689/ssr.v4i2.3627
Subject(s) - star (game theory) , social media , positive correlation , psychology , negative correlation , social psychology , sociology , advertising , computer science , business , physics , world wide web , medicine , astrophysics
The emergence of social media has facilitated the dawn of fan behavior. As their voice and initiative continue to increase, fan groups have also exerted a huge influence on social media. This paper studies the star-chasing of fans and their extreme behaviors, supplemented by the cultivation theory as theoretical support, and then collects data in the form of questionnaires to analyze the correlation between the degree of participation and their extreme behaviors.