Open AccessMarketing Innovation and Management Reform Driven by Emerging Technologies
Author(s) -
Chunguang Ding
Publication year - 2022
Publication title -
scientific and social research
Language(s) - English
Resource type - Journals
ISSN - 2661-4332
DOI - 10.26689/ssr.v4i2.3616
Subject(s) - marketing management , business , marketing , digital marketing , marketing research , marketing science , marketing strategy , knowledge management , relationship marketing , computer science
The first part of this paper defines the concepts of marketing innovation and management reform, the four fulcrums of marketing innovation, as well as the necessity and modes of management reform. The second part summarizes the theoretical basis of this paper, and the third part analyzes the marketing environment of educational products under the background of the internet. Following that, the paper then discusses the problems existing in the marketing of education enterprise under the background of the new era, along with the countermeasures of enterprise marketing and management optimization. The last part of this paper is a summary of the content of the whole article.