Packaging Design and the Changing Needs of End Consumers

With the rapid development of China’s economy, the society has entered the era of big data intelligence, leading to tremendous changes in people’s shopping methods. From the original way of shopping via traditional channels from street vendors and farmer’s markets to shopping via WeChat, Douyin, Taobao, Pinduoduo, and other digital e-commerce channels, online shopping has become the norm and an integral part of people’s life in the post-pandemic era. The shift from traditional offline shopping to online shopping calls for a change in design thinking, integrating food packaging design, consumer needs, and brand stories, reflecting individual characters and regional cultures, as well as incorporating traditional Chinese style and cultural elements.