Open AccessConsumers’ Travel Behavior to Shopping Centers
Author(s) -
Yumeng Liu
Publication year - 2021
Publication title -
proceedings of business and economic studies
Language(s) - English
Resource type - Journals
eISSN - 2209-265X
pISSN - 2209-2641
DOI - 10.26689/pbes.v4i5.2640
Subject(s) - trips architecture , advertising , mainstream , business , marketing , affect (linguistics) , psychology , transport engineering , engineering , political science , communication , law
Based on the questionnaire data, this study analyzes the characteristics of Wuhu citizens’ travel behavior in shopping centers. The following conclusions are drawn: (1) the frequency of trips to shopping centers has a great correlation with consumers’ economic level and social status; (2) the time spent to purchase goods is positively correlated with the level of goods; (3) multipurpose shopping becomes the mainstream; (4) traffic becomes the primary factor for consumers to consider; (5) the availability of supermarkets and cinemas at shopping centers affect consumers’ choice of shopping centers.