Open AccessApple Inc. Analysis and Forecast Evaluation
Author(s) -
Yunan Li
Publication year - 2021
Publication title -
proceedings of business and economic studies
Language(s) - English
Resource type - Journals
eISSN - 2209-265X
pISSN - 2209-2641
DOI - 10.26689/pbes.v4i4.2389
Subject(s) - valuation (finance) , market capitalization , capitalization , swot analysis , stock (firearms) , stock market , marketing , business , advertising , finance , engineering , history , mechanical engineering , linguistics , context (archaeology) , philosophy , archaeology
Apple has been an American success story for quite a long time. After igniting the personal computer (PC) revolution in the 1970s and reinventing PC in the 1980s, it again brought various innovative and game-changing products, including smartphones, computers, and wearables in recent years. Its dominant product, iPhone, sparked years of massive growth and has become the biggest drive of the company’s success. Besides, with a market capitalization of more than $2T, Apple is currently the world’s most valuable company. This makes many investors interested in AAPL stock. Hence, this paper will explore whether the APPL stock is worth investing based on the analysis of its business model, SWOT analysis, and relative valuation in hope to provide some recommendations and predictions for investors.