Open AccessApplication of Big Data Analysis Technology in Cross-Border E-Commerce
Author(s) -
Yuelin Song
Publication year - 2021
Publication title -
journal of electronic research and application
Language(s) - English
Resource type - Journals
eISSN - 2208-3510
pISSN - 2208-3502
DOI - 10.26689/jera.v5i4.2495
Subject(s) - business , big data , e commerce , china , service (business) , product (mathematics) , the internet , marketing , commerce , industrial organization , computer science , world wide web , political science , geometry , mathematics , law , operating system
Under the background of national development strategy in the new era, cross-border e-commerce with the help of Internet platform can realize the interconnection between producers and consumers, and gradually expand the influence of international trade. Based on big data technology, this paper builds an industry chain with cross-border e-commerce members' participation, and analyzes the specific application of big data in the product support, internal operation, external marketing, logistics service and service evaluation of cross-border e-commerce industry chain. The purpose is to effectively promote the healthy development of cross-border e-commerce and improve China's trade and economic level.