Open Access
Shake Shack IPO Analysis
Author(s) -
Chen Hu
Publication year - 2021
Publication title -
journal of contemporary educational research
Language(s) - English
Resource type - Journals
eISSN - 2208-8474
pISSN - 2208-8466
DOI - 10.26689/jcer.v5i9.2535
Subject(s) - shake , business , popularity , tertiary sector of the economy , product (mathematics) , service (business) , gross domestic product , marketing , economics , economic growth , political science , engineering , mechanical engineering , geometry , mathematics , law
The restaurant industry is one of the largest and fastest growing sectors in the economy in the United States. According to the National Restaurant Association (NRA), the food service industry is the third largest industry accounting for more than 4% of the country’s gross domestic product (GDP). Shake Shack is an American fast food restaurant chain based in New York City. It started out as a food cart at Madison Square Park in 2000, and its popularity grew steadily. Shake Shack is currently one of the best fast-food restaurants in the world. This article discusses the successful business model of Shake Shack through IPO analysis.