The Influence of New Media on College Students’ Ideological and Political Education and the Countermeasures

In recent years, new media has been booming in our country. College students can learn about everything happening in the world in real time through the Internet, which speeds up their understanding and acceptance of information. However, due to the relatively simple environment the college students grew up in, the incomplete formation of their own values, and the mixture of information on the Internet, learning through the Internet can have adverse effects on the psychology of college students. Based on the in-depth and systematic exploration of the current situation on ideological and political education in colleges and universities, this paper analyzes the existing problems of ideological and political education in colleges and universities under the influence of new media. In view of these problems, an in-depth study on the innovation of ideological and political education in contemporary colleges and universities was conducted, and this paper puts forward relevant improvement methods for the discussion and exchange of the industry.