Open AccessRe-understanding Personal and Organizational Mission with Netflix Cultural Manual
Author(s) -
Youlong Xu
Publication year - 2021
Publication title -
education reform and development
Language(s) - English
Resource type - Journals
eISSN - 2652-5364
pISSN - 2652-5372
DOI - 10.26689/erd.v3i1.2618
Subject(s) - drama , value (mathematics) , organizational culture , business , advertising , marketing , public relations , political science , art , computer science , visual arts , machine learning
Netflix first attracted domestic attention through an American drama, House of Cards, in 2013. In 2018, Netflix surpassed Disney in market value and became the world’s largest media company. As a global streaming media giant, Netflix’s corporate culture has always been sought after. Beginning with the eight principles of Netflix’s culture, this article discusses the application of its culture in management to re-understand personal and organizational mission of modern enterprises.