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"From over-sweet cake to wholemeal bread": the Home & Building years: New Zealand Architecture in the 1940s
Author(s) -
Christine McCarthy
Publication year - 2008
Publication title -
aha
Language(s) - English
Resource type - Journals
ISSN - 2703-6626
DOI - 10.26686/aha.v5i0.6760
Subject(s) - wonder , architecture , flashing , window (computing) , advertising , quarter (canadian coin) , engineering , visual arts , architectural engineering , art , art history , history , business , computer science , psychology , archaeology , materials science , social psychology , metallurgy , operating system
In 1940, when Helen Gosset, writing for the New Zealand Home & Building, asked her readers to "[a]nalyze for a moment the intricate exterior design which meets one's eye from the streets of a modern city," she gave a vivid account of urban life of that decade:A complexity of motor wheels, iron girders, tall window - dotted buildings, flashing electric signs, vivid shop windows, traffic signals, and as a back drop for all this, the bustle of modern industry. These things make up the lives of moderns. Is it any wonder that they find a certain comfort in straight lines and the absence of ornament?

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