Open AccessCustomer Relationship Marketing and The Challenge of System Trust in the Nigerian Retail Banking Context
Author(s) -
Mujitaba Abubakar Tangaza,
Alkasim Sidi Bello
Publication year - 2021
Publication title -
turk turizm arastirmalari dergisi
Language(s) - English
Resource type - Journals
ISSN - 2587-0890
DOI - 10.26677/tr1010.2022.916
Subject(s) - business , marketing , retail banking , context (archaeology) , relationship marketing , marketing management , paleontology , biology
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