Open AccessTesting 13 Variables Toward Buying Decision for the Collaboration of McDonald s Restaurant with BTS (Brand Ambassador) in Indonesia
Author(s) -
Ari Raharjo,
Tety Elida
Publication year - 2022
Publication title -
turk turizm arastirmalari dergisi
Language(s) - English
Resource type - Journals
ISSN - 2587-0890
DOI - 10.26677/tr1010.2022.1068
Subject(s) - likert scale , psychology , goodness of fit , test (biology) , sample (material) , marketing , scale (ratio) , variables , personality , social psychology , regression analysis , advertising , statistics , business , mathematics , geography , paleontology , developmental psychology , chemistry , cartography , chromatography , biology
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