Open AccessThe Impact of Game-Specific Factors on Brand Recall and Brand Attitude
Author(s) -
Devika Vashisht
Publication year - 2020
Publication title -
türk turizm araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 2587-0890
DOI - 10.26677/tr1010.2020.603
Subject(s) - recall , advertising , psychology , brand management , brand awareness , marketing , business , social psychology , cognitive psychology