Open AccessButik Otellerde Markalaşma ve Turistlerin Satın Alma Davranışlarına Etkileri
Author(s) -
Gülnur Karakaş Tandoğan,
Özlem Özkeroğlu
Publication year - 2020
Publication title -
turk turizm arastirmalari dergisi
Language(s) - Turkish
Resource type - Journals
ISSN - 2587-0890
DOI - 10.26677/tr1010.2020.327
Subject(s) - business , purchasing , marketing , advertising , competition (biology) , promotion (chess) , loyalty , perception , brand loyalty , competitive advantage , sales promotion , order (exchange) , psychology , ecology , finance , neuroscience , politics , political science , law , biology
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