Open AccessSocial media marketing adoption by agriculturists: A TAM based study
Author(s) -
Vasumathi Palaniswamy,
Krishna Raj
Publication year - 2022
Publication title -
international journal of professional business review
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2525-3654
DOI - 10.26668/businessreview/2022.v7i2.537
Subject(s) - social media , credibility , marketing , originality , social marketing , perception , usability , value (mathematics) , technology acceptance model , marketing research , psychology , social media marketing , data collection , product (mathematics) , business , advertising , sociology , digital marketing , political science , social psychology , social science , mathematics , computer science , geometry , human–computer interaction , neuroscience , creativity , law , statistics