Open AccessCurrent Management Situation of renowned Sporting equipment enterprises in China --Take Li Ning Sports Goods Co., Ltd. as an example
Publication year - 2019
Publication title -
international journal of business and management
Language(s) - English
Resource type - Journals
ISSN - 2590-3721
DOI - 10.26666/rmp.ijbm.2019.6.2
Subject(s) - china , research object , business , symbol (formal) , sport management , marketing , commerce , management , economics , business administration , political science , computer science , law , programming language
Sports industry is a sunrise industry in China. The development of Listed enterprises in the sports industry has gradually become an important symbol of the development and competitiveness of China's sports industry. This paper takes Li Ning Sports Goods Listed Company as the research object, describes the characteristics of management of sports listed companies, and systematically expounds the inevitability of management of sports listed companies, points out the main problems and put forward the improvement countermeasures, so as to provides suggestions for the continuous improvement of sports goods listed companies in China.