Open AccessThe role of trust mediates in the influence of social media marketing and Electronic Word-of-Mouth on purchase intention
Author(s) -
Tria Kristina,
Catur Sugiarto
Publication year - 2020
Publication title -
menedžment ta pìdpriêmnictvo: trendi rozvitku
Language(s) - English
Resource type - Journals
ISSN - 2522-1566
DOI - 10.26661/2522-1566/2020-4/14-08
Subject(s) - purchasing , social media , word of mouth , sample (material) , structural equation modeling , social media marketing , business , advertising , marketing , path analysis (statistics) , psychology , digital marketing , political science , mathematics , statistics , chemistry , chromatography , law