Open AccessThe Relationship Between Hotel Brand Personality and Customer Loyalty
Author(s) -
Bahar Yaşin,
Kamile Jamontaite,
Saida Ahmedova,
Mahmut Selami Akın
Publication year - 2017
Publication title -
journal of tourismology
Language(s) - English
Resource type - Journals
ISSN - 2459-1939
DOI - 10.26650/jot.2017.3.1.0004
Subject(s) - business , personality , loyalty business model , brand loyalty , marketing , loyalty , advertising , psychology , social psychology , service quality , service (business)
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