Open AccessAn Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions
Author(s) -
Sarra Daimi,
Aslı Tolunay
Publication year - 2021
Publication title -
istanbul management journal
Language(s) - English
Resource type - Journals
ISSN - 2619-9254
DOI - 10.26650/imj.2021.91.003
Subject(s) - influencer marketing , marketing , attractiveness , advertising , business , social media , opinion leadership , interactivity , quality (philosophy) , psychology , relationship marketing , marketing management , public relations , political science , philosophy , multimedia , epistemology , psychoanalysis , computer science , law