Open AccessThe Joint Effects of Customer and Competitor Orientation on Marketing Performance: A Case of an Industry Leading Firm in Turkey
Author(s) -
Tarkan Tunç
Publication year - 2020
Publication title -
istanbul management journal
Language(s) - English
Resource type - Journals
ISSN - 2619-9254
DOI - 10.26650/imj.2020.89.0003
Subject(s) - business , marketing , joint (building) , customer orientation , advertising , market orientation , orientation (vector space) , industrial organization , engineering , mathematics , architectural engineering , geometry
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