Open AccessMobil Uygulamalarda Oyunlaştırma Kabulünün Tüketicilerin Tutumuna ve Kullanım Niyetlerine Olan Etkisinin Belirlenmesi
Author(s) -
Bahman Huseynli,
Zehra Bozbay
Publication year - 2018
Publication title -
istanbul business research
Language(s) - Turkish
Resource type - Journals
ISSN - 2630-5488
DOI - 10.26650/ibr.2018.47.1.0004
Subject(s) - business , loyalty , loyalty business model , advertising , marketing , mobile device , computer science , world wide web , service quality , service (business)