Open AccessÜrün Yerleştirmeye Yönelik Tutumun Marka Farkındalığı Üzerindeki Etkisinde Marka Deneyiminin Aracı Rolünün İncelenmesi: Fi Dizisi Örneği
Author(s) -
Mehmet Sağlam,
İbrahim Avcı
Publication year - 2019
Publication title -
connectist istanbul university journal of communication sciences
Language(s) - Turkish
Resource type - Journals
ISSN - 2636-8943
DOI - 10.26650/connectist2019-0046
Subject(s) - psychology , product (mathematics) , brand experience , advertising , brand awareness , data collection , new product development , business , marketing , product management , mathematics , geometry , statistics
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