
Essence and structure of customer capital: management aspect
Author(s) -
Тетяна Завалій
Publication year - 2018
Publication title -
problemi teorìï ta metodologìï buhgaltersʹkogo oblìku, kontrolû ì analìzu
Language(s) - English
Resource type - Journals
eISSN - 2708-4957
pISSN - 1994-1749
DOI - 10.26642/pbo-2018-2(40)-19-27
Subject(s) - business , loyalty business model , customer advocacy , customer retention , customer to customer , customer intelligence , customer relationship management , capital (architecture) , process management , industrial organization , computer science , knowledge management , marketing , service quality , archaeology , history , service (business)