Open AccessPolysemic Nature of the Notion of Customer Capital of the Enterprise
Author(s) -
Тетяна Завалій
Publication year - 2018
Publication title -
problemi teorìï ta metodologìï buhgaltersʹkogo oblìku, kontrolû ì analìzu
Language(s) - English
Resource type - Journals
eISSN - 2708-4957
pISSN - 1994-1749
DOI - 10.26642/pbo-2018-1(39)-46-53
Subject(s) - relational capital , business , customer advocacy , customer retention , financial capital , customer equity , structural capital , individual capital , marketing , intellectual capital , finance , economics , human capital , market economy , service quality , service (business)