Open AccessEstimation of enterprise’s marketing potential: the comparative analysis of scientific approaches
Author(s) -
Валентина Олександрівна Іваненко,
Оксана Романівна Ковальчук
Publication year - 2019
Publication title -
vìsnik žitomirsʹkogo deržavnogo tehnologìčnogo unìversitetu. serìâ: ekonomìka, upravlìnnâ ta admìnìstruvannâ
Language(s) - English
Resource type - Journals
eISSN - 2617-5649
pISSN - 2617-5630
DOI - 10.26642/jen-2019-1(87)-72-82
Subject(s) - marketing , marketing research , marketing management , marketing strategy , computer science , business , management science , knowledge management , economics