Open AccessTheoretical fundamentals and models of branding: accounting aspects
Author(s) -
Вікторія Вікторівна Поплавська
Publication year - 2019
Publication title -
vìsnik žitomirsʹkogo deržavnogo tehnologìčnogo unìversitetu. serìâ: ekonomìka, upravlìnnâ ta admìnìstruvannâ
Language(s) - English
Resource type - Journals
eISSN - 2617-5649
pISSN - 2617-5630
DOI - 10.26642/jen-2019-1(87)-111-108
Subject(s) - viewpoints , brand management , corporate branding , business , brand equity , brand extension , marketing , brand awareness , advertising , identification (biology) , reflection (computer programming) , computer science , programming language , art , botany , visual arts , biology