Open AccessFeatures of competitive brand positioning
Author(s) -
О. А. Ковальчук
Publication year - 2018
Publication title -
vìsnik žitomirsʹkogo deržavnogo tehnologìčnogo unìversitetu. serìâ: ekonomìka, upravlìnnâ ta admìnìstruvannâ
Language(s) - English
Resource type - Journals
eISSN - 2617-5649
pISSN - 2617-5630
DOI - 10.26642/jen-2018-4(86)-84-86
Subject(s) - brand management , trademark , business , brand strategy , brand awareness , brand equity , marketing , logo (programming language) , brand extension , component (thermodynamics) , advertising , competitive advantage , computer science , physics , thermodynamics , programming language , operating system