Open AccessAplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian
Author(s) -
Primadhany Kartana Putri
Publication year - 2016
Publication title -
jurnal the messenger
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2527-2810
pISSN - 2086-1559
DOI - 10.26623/themessenger.v8i1.313
Subject(s) - persuasion , persuasive communication , viewpoints , cognitive dissonance , psychology , social psychology , relevance (law) , foundation (evidence) , consumption (sociology) , marketing communication , advertising , sociology , business , political science , art , law , visual arts , social science
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