Open AccessAplikasi Pendekatan-Pendekatan Persuasif Pada Riset Komunikasi Pemasaran: Iklan Melibatkan Penciptaan dan Penerimaan Pesan Komunikasi Persuasif Mengubah Perilaku Pembelian
Author(s) -
Primadhany Kartana Putri
Publication year - 2016
Publication title -
jurnal the messenger
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2527-2810
pISSN - 2086-1559
DOI - 10.26623/themessenger.v8i1.313
Subject(s) - persuasion , persuasive communication , viewpoints , psychology , cognitive dissonance , social psychology , relevance (law) , marketing communication , advertising , political science , business , art , law , visual arts