Pengaruh Bauran Komunikasi Pemasaran Terhadap Keputusan Pembelian (Studi Kasus pada Produk Mie Instant Indofood Semarang)

Th e aim of the res e arch to know th e influ e nc e of th e in te grat e d c ommun ic a t ion marketing t o ward  the decision of purchasing  lndofood  instant no o dl e s produ c t  either partial  or simultant.  This resear c h used survey m e thod and th e analysi s  t oo l Doubl e R e gression .   I t i s   c o ncluded  that,  as  a partial ,   th e re  ar e four   of fi ve   ind e p e ndent variabl e s   which   have  a  significant   influence  to w ard  th e   d e cision    o f   consumer pur c hasing  Indofood noodles instant product .   Th e se ar e adver t isin g, p e r s onal selling, s ales  promotion   and  public  relation .    Dir e ct  marketing  doe s n ' t   hav e   a  significan t influence toward the d e cision of purchasing  lndofood n o odl es instant product. Simultan e ou s ly ,   independent, variable has a significant influ e nce t o ward t he d e ci s ion of a noodles instant product.