Open AccessPersonal Branding Cino Fajrin through Instagram
Author(s) -
Ayang Fitrianti,
Kharisma Ayu Febriana,
Firdaus Azwar Ersyad
Publication year - 2020
Publication title -
jurnal the messenger
Language(s) - English
Resource type - Journals
eISSN - 2527-2810
pISSN - 2086-1559
DOI - 10.26623/themessenger.v12i1.1641
Subject(s) - personality , context (archaeology) , advertising , corporate branding , power (physics) , value (mathematics) , business , sociology , psychology , social psychology , brand management , history , computer science , physics , archaeology , quantum mechanics , machine learning
Instagram is one of the social media that can help an account owner build personal branding, including in the context of this research, namely Cino Fajrin as one of the local celebgram with a very strong Semarangan character, and become one that stands out among other celebgrams in this city. The owner of the @cinofajrin account itself is a celebgram with 115.000 followers. The method used in this research is a case study. For the results of the study found that the formation of personal branding on Instagram as a form of specialization, leadership, personality, distinguishing, becoming visible, unity, determination, and good name. Cino Fajrin looks consistent in building personal branding on his Instagram account, allowing him to increase his 'personal' value and selling power. His success in managing branding on his Instagram account, has also led him to the opportunity to work with various event organizers, brands and companies.