Open AccessPERAN KONSUMSI HEDONIS DAN EMOSI POSITIF BELANJA DALAM MENINGKATKAN PEMBELIAN IMPULSIF
Author(s) -
Irfan Saputra,
Dwina Kuswardani,
Endang Rusdianti
Publication year - 2021
Publication title -
jurnal riset ekonomi dan bisnis/jurnal riset ekonomi dan bisnis
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2580-8451
pISSN - 1979-4800
DOI - 10.26623/jreb.v14i2.4227
Subject(s) - psychology , nonprobability sampling , structural equation modeling , population , humanities , statistics , mathematics , art , demography , sociology