Open AccessDIGITAL MARKETING STRATEGY ON AGRICULTURAL PRODUCT (Case Study : UD Amalia Demak)
Author(s) -
Farah Amalia,
Ady Widyakto,
Lulus Parpti Nss
Publication year - 2021
Publication title -
economics and business solutions journal
Language(s) - English
Resource type - Journals
ISSN - 2580-8079
DOI - 10.26623/ebsj.v5i1.3338
Subject(s) - digital marketing , marketing , business , social media , product (mathematics) , product marketing , marketing strategy , loyalty , closeness , advertising , mathematics , computer science , mathematical analysis , geometry , world wide web
Offline marketing in agricultural products needs high cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sostacs and Aida. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. The marketplace Agromaret focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to create customer loyalty .