Open AccessExtention of Creative Approaches Visual Artists by Augmented Reality (AR)
Author(s) -
Atanas Markov,
Cyril
Publication year - 2021
Publication title -
kulturno-istoričesko nasledstvo : opazvane, predstavâne, digitalizaciâ
Language(s) - English
Resource type - Journals
ISSN - 2367-8038
DOI - 10.26615/issn.2367-8038.2021_1_018
Subject(s) - augmented reality , the arts , interactive art , visual arts , virtual reality , mixed reality , computer science , multimedia , art , computer mediated reality , human–computer interaction , art history , performance art
There are currently over 3.8 billion smartphone users in the world (Reference from 01.2021). Mobile technologies are becoming an integral part of our lives and this undoubtedly provides a large and diverse environment for the expression of artists from all fields. Mobile technology is changing the way we encounter art. They do it mobile and the term "on demand" is extended to "on the go". The works are becoming more diverse and innovative and every person with a smartphone is a potential user of art. Most modern smart devices are now able to provide Augmented Reality (AR) experiences. AR is already used by innovative brands in trade and marketing, but AR can, and is used, and will be used more and more in the art world. We will no longer associate the visual arts with just visiting art galleries or theater and concert halls. Technologies such as augmented reality (AR), virtual reality (VR), mixed reality (MR) or generalize Extended Reality (XR) open up new creative possibilities for artists and new experiences for the audience. This not only gives new sensations to the audience, but also frees the art from the gallery, thus reaching a completely new audience. Keywords: Augmented Reality (AR), Interactive Art, Visual Art