Open AccessAnalisis Risiko pada UKM Tahu Takwa Kediri terhadap Dampak Pandemi COVID-19
Author(s) -
Imam Safi’i,
Silvi Rushanti Widodo,
Ria Lestari Pangastuti
Publication year - 2020
Publication title -
jurnal rekayasa sistem industri/jurnal rekayasa sistem industri
Language(s) - English
Resource type - Journals
eISSN - 2339-1499
pISSN - 0216-1036
DOI - 10.26593/jrsi.v9i2.4003.107-114
Subject(s) - business , production (economics) , covid-19 , government (linguistics) , sustainability , marketing , economics , medicine , ecology , linguistics , philosophy , disease , pathology , biology , infectious disease (medical specialty) , macroeconomics
The Pandemic of COVID-19 and social restriction policy (PSBB) in Indonesia caused a lot of impacts, one of them is Tofu Takwa SMEs in Kediri. This condition disrupts production activities up to marketing. Then it takes a risk analysis by looking at the main potential risks that arise while pandemic like this and do manage to get a strategy for their business sustainability. This research aims to analyze and manage the main risks that occur in Tofu Takwa SMEs in Kediri. The results showed that there are 3 risks in a high level like decrease of the income, decrease in production amount and increase the price of raw materials and 1 risk in middle level like late in delivery raw material so that it can be done by financial strategy, resize, search for a new market with social media and cooperate with the local government to help the marketing of social service programs.