Open AccessPsychological techniques in the management between the brand and the consumer
Author(s) -
М.О. Негизбаева,
Ансаганова А.Г. Ансаганова А.Г.,
Л.И. Мухамадиева,
Т.М. Нихамбаев
Publication year - 2020
Publication title -
herald of journalism
Language(s) - English
Resource type - Journals
eISSN - 2617-7978
pISSN - 1563-0242
DOI - 10.26577/hj.2020.v56.i2.12
Subject(s) - brand management , relevance (law) , advertising , product (mathematics) , marketing , brand equity , value (mathematics) , order (exchange) , business , brand awareness , consumer behaviour , brand extension , brand relationship , psychology , computer science , political science , geometry , mathematics , finance , machine learning , law
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