Open AccessPsychological techniques in the management between the brand and the consumer
Author(s) -
М.О. Негизбаева,
А Г А Г Ансаганова Ансаганова,
Л.И. Мухамадиева,
Т.М. Нихамбаев
Publication year - 2020
Publication title -
habaršy žurnalistika seriâsy/habaršy - a̋l-farabi atyndag̣y k̦azak̦ memlekettik ụlttyk̦ universiteti. žurnalistika seriâsy
Language(s) - English
Resource type - Journals
eISSN - 2617-7978
pISSN - 1563-0242
DOI - 10.26577/hj.2020.v56.i2.12
Subject(s) - brand management , relevance (law) , advertising , product (mathematics) , marketing , brand equity , value (mathematics) , order (exchange) , business , brand awareness , consumer behaviour , brand extension , brand relationship , psychology , computer science , political science , geometry , mathematics , finance , machine learning , law