Open AccessMODAL ANTECEDENTS OF SOCIAL MEDIA USAGE MOTIVATIONS FOR GENERATION Z IN KAZAKHSTAN
Author(s) -
Dina Sadyk,
Martin Yongho Hyun
Publication year - 2020
Publication title -
habaršysy. èkonomika seriâsy/habaršy. èkonomika seriâsy
Language(s) - English
Resource type - Journals
eISSN - 2617-7161
pISSN - 1563-0358
DOI - 10.26577/be.2020.v131.i1.07
Subject(s) - gratification , social media , entertainment , structural equation modeling , modal , psychology , sample (material) , process (computing) , advertising , computer science , marketing , social psychology , business , world wide web , political science , chemistry , chromatography , machine learning , polymer chemistry , law , operating system