Open AccessBrand Image Models of Non-Durable Products: An Exploratory Study
Author(s) -
Nitin Saxena,
Upinder Dhar
Publication year - 2021
Publication title -
aims international journal of management
Language(s) - English
Resource type - Journals
ISSN - 1939-7011
DOI - 10.26573/2021.15.2.4
Subject(s) - brand image , advertising , exploratory research , business , marketing , sociology , social science