Open AccessImpact of Perceived Deception on Consumer Behaviour: The Case of Detergent Powder
Author(s) -
Ishpreet Virdi
Publication year - 2020
Publication title -
aims international journal of management
Language(s) - English
Resource type - Journals
ISSN - 1939-7011
DOI - 10.26573/2020.14.1.2
Subject(s) - deception , business , psychology , advertising , social psychology